top of page
Advisor Journey Emails
Prudential | Copywriting
Prudential is one of the oldest financial institutions in the United States. My role as their Copywriter involved breaking down complex investment concepts into digestible pieces of content. This project started off simple: an email series dedicated to retirement plan advisors who attended conferences and events. As the project evolved, we took a tactical approach, breaking it up into three different "phases" with unique variants to match each tone and scenario. Take a look at the final result below!
bottom of page