Simply Give has kept food pantries in the Midwest stocked for nearly 20 years. The nonprofit's annual Thanksgiving campaign aims to donate to hundreds of thousands to ensure we can all celebrate the season together. I was tasked with creating a catchy, consistent campaign to leverage social media traffic into donations. Here's what I used to play a part in over $86 million in donations:

• Copywriting

• Digital Content

• Social Media

• Branding