Thanksgiving Campaign

Simply Give |Video, Social

The Ask: Encourage Simply Give donations during the Thanksgiving season with a commercial and social media campaign.

There are over 350,000,000 photos on Instagram with the #food.

What if it were possible to translate this bountiful cultural phenomenon into a bounty for those in need?

In November of 2019, every food photo tagged with #meijersimplygive in November was matched with a meal donation to local food pantries throughout the Midwest.

The campaign ran across TV, social media, print, and digital advertising, providing meals to over 10,000 families in need.

This Thanksgiving, don’t just share the photo. Share the meal.

The Execution:

Thanksgiving Slide 1.PNG

Year of production: 2019 

Running Time: 1:00

Copy: Justin Porwoll, Jacob Rivard

Art Direction: Tammy Myers, Per Jacobsen