There are over 350,000,000 photos on Instagram with the #food.

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What if it were possible to translate this bountiful cultural phenomenon into a bounty for those in need?

In November of 2019, every food photo tagged with #meijersimplygive in November was matched with a meal donation to local food pantries throughout the Midwest.

The campaign ran across TV, social media, print, and digital advertising, providing meals to over 10,000 families in need.

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Don’t just share the photo. Share the meal.