top of page

Thanksgiving Campaign

Simply Give |Video, Social

There are over 350,000,000 photos on Instagram with the #food.

​

What if it were possible to translate this bountiful cultural phenomenon into a bounty for those in need?

In November of 2019, every food photo tagged with #meijersimplygive in November was matched with a meal donation to local food pantries throughout the Midwest.

The campaign ran across TV, social media, print, and digital advertising, providing meals to over 10,000 families in need.

​

Don’t just share the photo. Share the meal.

Thanksgiving Slide 1.PNG

Year of production: 2019 

Running Time: 1:00

Copy: Justin Porwoll, Jacob Rivard

Art Direction: Tammy Myers, Per Jacobsen

bottom of page