The Super Bowl Commercial

Meijer | Video, Social

The Ask: Develop a general awareness Super Bowl ad for Meijer with a fast-paced video aimed at younger audiences.

How do you transform the average to excellent? What separates the good from the great?

The answer is simple: it’s all in the little things.

The mouthwatering food. The comfy chairs. The good vibes.

When it comes to hosting the perfect party, there’s only one goal:

Throwing the party that makes your friends break up with their other parties.

The Execution:

Year of production: 2019 

Running Time: :30 sec

Copy: Jacob Rivard

Art Direction: Chris Kuhatchek