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TIAA Content Style Guide
TIAA | Mobile UX, Content Strategy
If a brand is a ship, the style guide is the map and compass. Nuance is the name of the game here, and it's in this that we managed to create a guide made for every possible "what if". From the great debate of and vs. & to the tenets of tone, everything that makes TIAA's content what it is is contained in the PDF below.
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