Baby Rebrand

Meijer Print, In-Store, Social

The Ask: Deliver a campaign that will be used on digital, print, and additional promotional tactics throughout the year.

“You can be anything you want when you grow up!”

These words ignite passions and bring ambitions to life. They let a child know they’re full of limitless potential.

They can soar to the skies as astronauts or save the world as doctors.

No matter what path they choose, making sure that the road ahead is ready to meet them is every parent’s priority. 

Whether it’s a nutritious dinner, a safety-minded car seat, or even a fresh wardrobe, your child deserves nothing short of the best to prepare them for their bright future.

“Your Future Star” focused on the idea that time takes priority over money. The more time you spend with your future star — whether they’re a road warrior, a foodie, or an astronaut — the more you can help them become the best they can be.

The Execution:

Year of production: 2019

Copy: Jacob Rivard

Art Direction: Nicole Butela